Advising & Coaching

A founder's brain, on demand.

I work with a small number of founders and leaders at a time. No frameworks-for-frameworks' sake — just clear thinking, honest feedback, and someone who's actually built and sold a category-defining company.

The work

Four ways I show up.

01 / Advising

Founder Advising

For founders in the zero-to-one zone. We pressure-test the idea, find the real signal, sharpen the bet, and build a path from concept to traction.

  • Product & market strategy
  • Positioning & narrative
  • Go-to-market & launch
  • Fundraising story
02 / Coaching

Executive Coaching

For CEOs and product/marketing leaders who want to think in systems, cut through the noise, and lead with clarity under pressure.

  • Decision-making
  • Leadership & team alignment
  • Founder mindset
  • Personal operating system
03 / Product

Product & Go-to-Market

Hands-on help turning a complex idea into a product people intuitively get — and a launch that actually lands in the market.

  • Product design & UX
  • Roadmap & prioritization
  • Launch strategy
  • Building in AI
04 / Speaking

Speaking & Workshops

Talks and working sessions on entrepreneurship, product, AI, and the You, Inc. framework — for teams, events, and communities.

  • Keynotes
  • Founder workshops
  • Team offsites
  • Fireside / panels

Who it's for

This works best when…

You're building something ambitious and you need someone who's been there — not a spectator.

The founders I work best with are moving fast, care about craft, and would rather hear the honest version than the comfortable one. You might be pre-product hunting for the wedge, scaling past product-market fit, or making a strategic bet into a new market or into AI.

What you get from me: pattern recognition from having built and sold a $2B company, a bias toward clarity and motion, and a partner who treats your problem like their own.

How it works

Simple by design.

01

Talk

A no-pressure conversation about what you're building and where you're stuck.

02

Frame

We name the real problem and shape the engagement around it — advising, coaching, or a sprint.

03

Build

We work the problem together — regular sessions, clear next moves, honest feedback throughout.

Next step

Curious whether we're a fit?

The first conversation is free and low-key. Tell me what you're building.

Reach out →
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