I bootstrapped Kajabi from zero into a $2 billion company. The creators on that platform went on to generate more than $10 billion in revenue for themselves.
We didn't just build software — we built infrastructure for a new generation of entrepreneurs. It started at night, after full-time work: my longtime friend Kenny Rueter and I set out to give experts a simple way to package what they know and sell it. We launched the beta in early 2010 and never looked back.
Before that, I built inside corporations and as a consultant — Chief Creative Officer, Director of Interactive Marketing, web design leadership — always drawn to the same thing: taking something tangled and making it clear.
My superpower is seeing opportunity before it's obvious. I look at emerging technology, customer behavior, market friction, and product gaps, and I connect the dots early. Then I move. I turn ambiguity into clarity, chaos into structure, and complex ideas into products people intuitively understand and adopt.
I challenge assumptions. I question legacy thinking. I break systems apart and rebuild them simpler and stronger. I care deeply about usability and design, because strategy only works if people actually use what you build. Simplicity scales. Clarity wins.
I'm most energized in zero-to-one environments — new markets, new product lines, new strategic bets. I align teams, define the narrative, and drive execution until the opportunity becomes real. Today I channel that into advising and coaching founders, and into my own next bets: PageSumo and Wazi.ai.