Founder · Product Designer · Author · Investor

Travis Rosser

I build products that feel inevitable: simple, intuitive, and strategically timed. Co-founder of Kajabi. Founder of Wazi.ai. Author of You Inc.

$0B
Platform valuation. Kajabi, bootstrapped from zero
$0B+
Creator revenue powered through the platform
1990
Kajabi launched, before the creator economy had a name
$0
Venture capital raised on the way to unicorn status

The Story

In 2009, I set out with a longtime friend to build a way for anyone to sell what they know online. It became Kajabi, and it became a movement.

As co-founder and the product-design half of the founding team, I helped grow Kajabi from a bootstrapped idea into a $2 billion platform that has powered over $10 billion in revenue for creators, coaches, and entrepreneurs around the world.

After exiting Kajabi, I wrote You Inc., a book about uncovering the business inside you, and now I'm building Wazi.ai while investing in the next wave of SaaS.

My edge: recognizing platform shifts early, then designing the product that makes the shift feel obvious in hindsight.

  • Product design & taste Craft
  • Timing platform shifts Strategy
  • Bootstrapped scale Discipline
  • Creator economy Domain

Ventures

2009 to Exit
Kajabi Co-founded the all-in-one knowledge-commerce platform. Grew it bootstrapped, with no venture capital, into a $2B company powering $10B+ in creator earnings.
Co-Founder
Now
PageSumo Founder. Publish polished landing pages to live public URLs in seconds. No code, no hosting, no friction.
Founder
Now
Wazi.ai Founder. Building at the intersection of AI and the creator economy: the next shift, already underway.
Founder
Author
You Inc. A book about uncovering the business inside you: turning your knowledge, story, and skills into a company of one.
Book
Ongoing
SaaS Investing Backing founders building products that feel inevitable. Sharing raw founder notes on startups, creativity, and AI via Substack.
Investor

As Heard On

Mixergy INspired INsider Startup Grind Inspired Stewardship

Conversations on bootstrapping, product design, and the creator economy.

"My focus is on building products that feel inevitable: simple, intuitive, and strategically timed." Travis Rosser

Let's Connect

Build the
Inevitable.

Get in touch
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