One team, every discipline: the case against silos

The fastest way to slow a project down is to hand it off. Every handoff is a chance to lose intent, add a queue, and blur accountability.

So we don't hand off. The same studio carries a project from spark to spin-out, and the disciplines sit shoulder to shoulder the entire time.

It means our engineers understand the growth model and our designers understand the unit economics. That shared context shows up in the product.