● BEHIND THE BUILD
MEDIA
Playbooks, points of view, and notes from inside the studio — how we spark, build, and spin out companies.
PlaybookJune 18, 2026
▸ The 90-day build: how we ship a company in one quarter
A look inside the sprint that takes an idea from spark to shipped.
Point of viewMay 30, 2026
▸ Why we build companies instead of funding them
The case for a hands-on studio model in an age of spray-and-pray.
CultureMay 12, 2026
▸ One team, every discipline: the case against silos
How keeping engineering, design, and growth together changes what you ship.
PlaybookApril 22, 2026
▸ Picking ideas worth a sprint
Our filters for deciding what actually gets built.
Behind the buildApril 3, 2026
▸ Spinning out: the day a project becomes a company
What changes when a build leaves the studio and stands on its own.
Point of viewMarch 15, 2026
▸ Building before the name
Why we often ship a product before we've decided what to call it.